How Instagram influencers become enterprises, and what happens next

Written by Danica Lo for Fast Company on 8/7/2022

By the time Amber Fillerup Clark landed a major profile in The Atlantic in 2017, the blogger and Instagrammer had already spent seven years at the top of her game. Clark launched her blog—which has since been renamed but at the time was called Barefoot Blonde—in 2010, and quickly rose to the top of the mommy blogger ecosystem. Today, more than a decade later, Clark has garnered 1.3 million Instagram followers, oversees nearly a dozen full-time employees, and Dae Hair, the beauty brand she launched in 2020, is the top-selling clean hair care line at Sephora.

Click here to read the full article