Abbie Herbert Launches Skin Care Brand Pavot
- Creator Economy
- May 27, 2022
- 1 min read
Influencer Abbie Herbert is leveraging her sizable social media following for her first business venture. Herbert, who is best known on TikTok for making lighthearted lifestyle videos with her husband Josh and their one-year-old daughter Poppy, is teaming with community-driven beauty studio Beaubble for the launch of her skin care brand, called Pavot. The brand, which launches Tuesday, is starting off with two products: the Calming Clouds pads for razor burn and ingrown hairs and the Body Water, which is a restoring body serum. The brand’s name takes inspiration from Herbert’s daughter, with Pavot meaning Poppy in French.
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