Negin Mirsalehi Is Going Back To Basics

Written by Roberta Schroeder - Elle on 6/10/22

Mirsalehi’s offering has grown significantly since she launched her divinely rich Gisou hair oil – yet nothing in the line feels frivolous or superfluous. Similarly, the line’s star honey extract remains at the centre of everything she produces.

In deciding what to tackle next, Mirsalehi turns first to her followers – all 7.1 million of them – to ensure she’s delivering what they really want. ‘I love hearing from our Gisou community. We constantly interact with them to find out what their wants and needs are, whether it’s at one of our pop-ups in person, on social media, over email or during our 1:1 personalised consultations. We have a lot of exciting innovation debuting this year inspired by our community.’

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